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smartphone replacement sparked a massive price reduction
Very optimistic about the prospects for the smart phone market, China has become the giants of the world's mobile phone business to snatch the heart of the battlefield smartphone. smartphone price war has shown a greater momentum, industry experts said that because the MTK program, officially listed on smartphones, the current major mobile phone manufacturers to accelerate the improvement of hardware, smart phones such as the impact of the second quarter of this year, the domestic market smartphone to see price cuts in a more action at the maximum fall is likely to exceed 20%.
Foreign giants take part in the pre-upgrade Paohuo
Analysys International recently released "4 th quarter of 2009, the Chinese market for smart phones quarterly monitoring "The data show that the smart phone market in China in 2009 the 4 th quarter sales totaled 7.247 million, a growth of 29.8%, which is used for 72.1% of Nokia mobile phones intelligence led the Symbian operating system, the second is the WindowsMobile, 21.5% share, followed by the BlackBerry 2.3%, 1.8% of Linux, iPhoneOS Android 0.7% and 0.4%. However, it noted that while sales of Nokia, with its large database is still in the China market dominance OS smartphone, but its been the challenge is empty WindowsMobile does in his old rival's reputation Apple brand and reputation iPhoneOS market and Google's Android system-wide free of charge to the manufacturers of communication have been right to support a potential threat to Nokia.
It is also why the price war, Nokia started from the end of last year show very positive. For Nokia products now on the market point of view, the X Series, N Series, E Series have been fully intelligent, but average sales prices have fallen sharply, and lower prices, in particular, repeatedly hit "record." E-series models in which the representatives of one of the best prices in E63 has less than 1,500 yuan, and China did not high-end smartphone product line. Moreover, high-end N series has always been the recent price adjustment is also a frequent, even the new X-Series X6 product also list a short time in the price of a few hundred dollars. Market participants said the second quarter This year, the new Nokia models not yet in the case of mass market for the shares may also be responsible for a further decline in sales price smart phones, the drop should be approximately 10%. In fact, not only Nokia, Samsung, Motorola and so on in the new Android this year smartphones that are adapted to frequency, Samsung Android smartphone has the lowest market price is below 2,000 yuan, Motorola also will be launched next month, the first in the price of around 2,000 yuan Android smartphone.
In addition, as competition intensifies in the market, many foreign brands this year, manufacturers must improve the performance of hardware as the key. 1 GHz CPU, energy saving AMOLED LCD screen, memory of 512 MB and above all smart phones will become the center of the ocean to enhance the brand, to lay new roads, selling products Clearance age is obviously required, which will undoubtedly further accelerate the intelligent rate reduction in the price of mobile telephony market.
Companies accelerate national melee by MTK
And foreign brand has a long history in the smart phone market is different from the national phone manufacturers mobile in recent years has been suspended in the low-end market, has worked hard in the smart phone market, Bird, Amoi also sad final. Currently on the market last only a handful, such as HTC, and Yulong Coolpad among others. MTK, however, the recent introduction of target-WindowsMe bile highly integrated smartphone market has finally MT6515 chip solutions, which no doubt gave the home-made technology, insufficient accumulation a Sprint cell phone completes a great opportunity for the smart phone market. It is understood that the smartphone MTK chip program also only 2.5 provide wireless networks, but in the second quarter related to the support of WCDMA chips will start, but then there will be related programs system for the debut of Android. In this regard, the mobile phone industry analyst with Shenzhen Fighters Yang Qun, said: "integration program MTK chips greatly reduce the threshold for domestic manufacturers to the introduction of smart phone, but can also trigger a new round of smart home climax like a gust of situation will further promote the smartphone market prices fall. "
K3 is also promoting development chip in order to join the network of support WCDMA, related products are also expected to be available the second quarter. On the other hand, some chipmakers MP3 is also very promising market for smart mobile phone chip company, Vimicro, Swiss movements, active in June and thus planning the introduction of the smart phone chip platform, one of them, the center will be officially launched in April, with Android, the phone program smart chip, domestic manufacturers will undoubtedly enter the smart phone market with more options. About the Author
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